History of Atari

History of Atari

Atari‘s history is a complicated and at times controversial topic. The company had humble beginnings in 1972, when it was founded by Nolan Bushnell and Ted Dabney at the height of the video game craze.

Warner Communications bought Atari in 1976. When a market glut crashed the game industry in 1983, Atari tried to cope by shifting its focus to home computers, a stopgap on the road to declining profits and further mergers. Nolan Bushnell’s eccentric management style—encouraging odd hours and no dress code—made Atari a lively workplace. The hot tub in his office helped too.

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After selling Atari to Warner Communications in 1976, Bushnell’s next inspiration was to marry games with pizza. In 1977 he founded Pizza Time Theater, the Chuck E. Cheese game and pizza chain.

History of Atari

It didn’t take long for atari to become one of the most successful companies in America. During its heydey, atari sold 60 million arcade games and 400 million home console games such as pong! But atari’s success was not without controversy. In 1983, they were embroiled in a nasty legal battle with Magnavox over who invented the first home video game console.

At the end of the day, atari lost millions of dollars in court costs and sales plummeted. The company never really recovered from the debacle.

1980’s

In the early 1980s, atari was at the height of its success.

The company had sold millions of arcade games and home console games such as pong.

But atari’s success was not without controversy.

In 1983, they were embroiled in a nasty legal battle with Magnavox over who invented the first home video game console.

At the end of the day, atari lost millions of dollars in court costs and sales plummeted.

The company never really recovered from the debacle.

1990’s

The 1990s were a golden age for atari.

The company was riding high on the success of its arcade games and home console games.

However, atari’s success was not without controversy.

In 1983, they were embroiled in a nasty legal battle with Magnavox over who invented the first home video game console.

In the early 1990s, atari was at the height of its success.

The company had sold millions of arcade games and home console games such as pong.

But atari’s success was not without controversy.

In 1993, they were embroiled in a nasty legal battle with Nintendo over who invented the first home video game console.

At the end of the day

Atari lost millions of dollars in court costs and sales plummeted. The company never really recovered from the debacle. Today, atari is a shadow of its former self. It still exists as a company, but most of its profits come from licensing their name and logo to other companies.

However, atari’s legacy lives on in the games that we play today. Many of our favorite modern day games can trace their roots back to atari classics like pong and space invaders!

Today, atari is a shadow of its former self. It still exists as a company, but most of its profits come from licensing their name and logo to other companies.


Atari is an iconic brand, and it’s fascinating to see its journey from the height of success to the depths of downfall. However, even in tough times, Atari has managed to come back strong time and time again. We can learn a lot from Atari about resilience in business. What do you think are the key lessons we can take away from Atari’s history?

Let us know in the comments below. And for those of you who want to relive the glory days, be sure to check out our collection of classic Atari games.

Also you can check History of Video Games article…

Thanks for reading!